The pharmaceutical companies will spend between $72 and $100 million between now and Nov. 8. What are they going to do with all that cash (besides the obvious, mislead voters and hope to pad their bottom line)? Well their first ad is up, they're the first folks advertising during this election cycle, and the head start helps. Alexa Bluth reports in the Sacramento Bee:
Although she was surprised to see a television ad so early in the campaign season, Sherry Bebitch Jeffe, a political analyst at the University of Southern Californiasaid the pharmaceutical companies will benefit from starting the ad before voter fatigue sets in for this election cycle.
"It's an effective spot," she said. "It is early enough that nobody knows what's really in the details and (the message) is going to linger for a lot of people."
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